This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Sunday, February 5, 2006
Some Super Bowl commercials in SD?
Why did some companies choose to use standard definition commercials during the Super Bowl? Because most commercials were in high definition, standard definition spots from Pepsi, Mobile ESPN, and the movie Cars looked terrible by comparison.

Sure, most people are still using SD sets; however, creating the commercial in HD allows you to serve both SD and HD sets. Seems like a poor decision, considering the cost of the airtime.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.