UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Monday, August 23, 2004
Gaming learns from Hollywood
News.com (via a NYTimes content share) has a really interesting article on the state of the video game industry. Gaming, which is an $11 billion industry, is still not considered as mainstream as the motion picture industry. This article examines efforts (often borrowed from movie studios) that game studios are making to attract more gamers and to create secondary revenue streams.
Halo 2's launch will include some of these efforts with everything from action figures to CD soundtracks.
The article also has some interesting data on how much it costs to create and market a game and how those rising costs will prevent game studios from taking some of the risks they've taken in the past. According to the article, the average games costs $10 million to produce and another $10 million to market.
Check out the full article.
News.com (via a NYTimes content share) has a really interesting article on the state of the video game industry. Gaming, which is an $11 billion industry, is still not considered as mainstream as the motion picture industry. This article examines efforts (often borrowed from movie studios) that game studios are making to attract more gamers and to create secondary revenue streams.
Halo 2's launch will include some of these efforts with everything from action figures to CD soundtracks.
The article also has some interesting data on how much it costs to create and market a game and how those rising costs will prevent game studios from taking some of the risks they've taken in the past. According to the article, the average games costs $10 million to produce and another $10 million to market.
Check out the full article.
¶
12:09 PM
About Shawn Morton
Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.
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