sMoRTy71.com: Gaming learns from Hollywood

Monday, August 23, 2004

News.com (via a NYTimes content share) has a really interesting article on the state of the video game industry. Gaming, which is an $11 billion industry, is still not considered as mainstream as the motion picture industry. This article examines efforts (often borrowed from movie studios) that game studios are making to attract more gamers and to create secondary revenue streams.

Halo 2's launch will include some of these efforts with everything from action figures to CD soundtracks.

The article also has some interesting data on how much it costs to create and market a game and how those rising costs will prevent game studios from taking some of the risks they've taken in the past. According to the article, the average games costs $10 million to produce and another $10 million to market.

Check out the full article.

¶ 12:09 PM

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About Shawn Morton

Married father of (soon to be) 5, director of mobile, social & emerging media at Nationwide Insurance, consumer electronics enthusiast, hair metal aficionado. View more on LinkedIn.