This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
Thursday, February 28, 2008
Forge Louisville Feb. '08 event recap
I attended the Forge Louisville web group meeting at Brendan's last night. Turnout was similar to previous events; however, there were a lot of new faces.

I spent quite a bit of time taking to Michael Schnuerle who is the founder and CEO of Metro Mapper leverages the Google Maps API to build custom maps. You can check out his maps on

I also met Joshua Tharp who is getting ready to launch which is "where Specialty Retail Apparel Technology meets 'u'." Unfortunately, I didn't get a chance to talk to Joshua about what SRAuT does.

I was introduced to a new hire from Visual Scientists; however, his name escapes me. Sorry, my networking skills were obviously affected by all of the cold medicine I am on.

I spent the rest of the time hanging out with Rob May, Scott Drake, Ben Thomas, Joe Wheeler, Todd Earwood, Jesse Lucas from Visual Scientists and Melanie Rosenthal from Sprigley.

Forge organizer Matt Winn was there; however, I didn't get a chance to talk to him.

Topics ranged from Profilactic to Facebook to BitTorrent to HD-DVD & Blu-ray to clever domain names to the upcoming Social Media Club event. I, again, threw down the challenge of a cash prize for the first social media nerd to beat me at Guitar Hero.

The larger, quarterly Forge Louisville event will be on March 19th at Primo.
Wednesday, February 27, 2008
Forge Louisville event and interview
There is a meeting of the Forge Louisville web subgroup tonight at Brendan's on Shelbyville Road at 6:00pm. If you're involved in a tech or web startup, please stop by. There is always a good crowd and great conversations to be had. Read about the kick-off event here.

Also, the newly-launched website has just published an interview I did with Michelle Jones last night. It focuses on everyone's favorite social media aggregator, Profilactic (what did you think I was going to say, FriendFeed?), and covers everything from the name to our monetization strategy (do we have one of those?) to the challenges of being a Louisville-based startup.

Read the full interview here.
Wednesday, February 20, 2008
Forrester's Online Community Best Practices
A few weeks ago, I was interviewed by Jeremiah Owyang from Forrester (thanks to an recommendation from friend and former colleague Bill Johnston from Forum One's Online Community Report) about building and fostering online communities. Jeremiah had covered Profilactic on his personal blog previously, so it was nice opportunity to connect the dots with that and the stuff I do at work.

I got an e-mail from Scott Wright at Forrester yesterday letting me know that the research report had been published.

So if you're interested in online community best practices, you may want to check out the report. I think it would be a good resource for making the case to upper management about the time, effort and staffing needed to run a successful online community.
Good crowd at SMC Louisville last night
As I mentioned earlier, I attended the second meeting of the Social Media Club here in Louisville last night. We had a really strong turnout with around 42 people squeezing into Ramsi's Cafe on the World down on Bardstown Road. In addition to the Louisville crowd, we have a few people who drove in from Lexington, Indianapolis and Cincinnati to attend.

The crowd at SMC Louisville
Wider shot of the room at Ramsi's. There were a couple of tables full of people to the sides of the camera as well (photo by Scott Clark).

Brian Wallace of, Aaron Marshall of DBS Interactive and Nick Huhn of Yum! Brands each presented on the topic of Selling Social Media. The presentations were geared toward explaining the power of social media to clients, bosses and co-workers.

Me networking before the event
In the foreground, Jason Falls is talking to Michelle Jones; in the background, I am talking to Joe & Amy Wheeler (photo by Ben Thomas).

While the room at Ramsi's wasn't great for watching presentations, it was perfect for mingling and networking. I talked to many from the Louisville "scene" including Jason Falls, Todd Earwood (not to be confused with Tod Earwood who was also present), Nikki Key, Joe & Amy Wheeler, Brian Herbert, Tom Osborne, Ben Thomas, Michelle Jones, Rob May, Aaron Marshall, Nick Huhn and Melanie Rosenthal (who had a kickass Sprigley jacket on).

I also met Clay Marshall and Mike Foster from DBS Interactive, Kat French from Leapfrog Interactive and Andrew Paradies & Krista Neher from

Overall, it was a good time. I am trying to get CNET to host the next event in March. I figure we could put the Wii, XBOX 360 and PlayStation 3 to good use.

See the SMC Louisville blog for more details from last night. Also, check out Ben Thomas' photos on Flickr.
Tuesday, February 19, 2008
SMC & Forge Louisville events this week
If you're in Louisville and you're into social media or have a web startup, there are a couple of cool events this week.

Tonight, the Louisville chapter of the Social Media Club is taking over Ramsi's Cafe on the World on Bardstown Road from 7:00 - 9:00pm. There will be a roundtable discussion on Selling Social Media, dinner and some networking. The first meeting of SMC Louisville was great. I expect more of the same tonight.

On Thursday night, the web subgroup of Forge Louisville is getting together at Jenicca's on Market from 6:00 - 7:30pm. This meetup is basically an extension of the Louisville Tech Entrepreneurs Meetup that Rob May used to put together. It's a great place for startup entrepreneurs to get together and talk about their projects. A couple of topics of discussion will be the sale of and the beta launch of Sprigley. Of course, I'll be pimping Profilactic and Revealistic as always.
Friday, February 15, 2008
The big 37
Sunday, February 10, 2008
Road trip to Podcamp Nashville
Todd Earwood, Aaron Marshall and I took a road trip yesterday to attend Podcamp Nashville. The day started at 6:30am at the Starbucks near my house where everyone jumped into my car for the 2.5 hour ride to Nashville.

There was a pretty good crowd at PCN and, overall, I think it was a good event. There were some good speakers, like C.C. Chapman, Scott Schwertly (who was obviously "inspired by" Dick Clarence Hardt's Identity 2.0 presentation from 2005 for his presentation), Joseph Jaffe and Todd Earwood (who helped pimp Profilactic), and some not-so-good speakers. In fact, the event would have benefited from having fewer speakers and more time for networking and/or break out sessions. Once the schedule got behind, everything seemed very rushed.

We met some interesting people, including Doug Petch, Nathan Ketsdever, Elin Eifler, and had discussions on everything from Twitter to web video to Profilactic to portals to beer. We also had a good laugh trying to figure out what Jeremiah Owyang was up to this weekend.

One of the best parts of the day, for me, was the road trip itself. Todd, Aaron and I shared tons of stories and laughed A LOT. We also consumed some really scary truck stop food (Note to self: Don't ever let someone order Chinese food from a Flying J truck stop).

The day ended at around 10pm when I dropped Todd and Aaron back at their cars.

You can see lots of photos from the event here.
Wednesday, February 6, 2008
Gonna play kickball in Austin
Eternal blogger Anil Dash has decided to revive the annual kickball game that he organized during the South by Southwest Interactive Festival in Austin, TX from 2000-2005.

According to the KICK! blog, around 150 people showed up for the last game in '05.

I love kickball and tried to organize a corporate league in Louisville a few years ago (with no success). I even owned the domain name "" for a couple of years before letting it lapse.

So, I will definitely be there on Saturday morning and will hopefully drag along fellow Louisville SXSW attendees Nick Huhn, Jason Falls and Todd Earwood. Should be a good time.
Tuesday, February 5, 2008
Heading to Podcamp Nashville on Saturday
A bunch of us from Louisville are heading down to Nashville on Saturday to attend Podcamp Nashville.

I am not really a big podcast consumer; however, the event will also look at other social media topics like web video and Twitter.

There are almost 300 people registered so far. Should be a good way to network with social media professionals from Nashville and learn a little something about podcasting in the process.

My friend Todd Earwood of Jotzel Media/Daily Idea/Almost Mediocre/Keith Sweat Fan Club, will be conducting a session on web video. Will be interesting to see if he mentions my "42 kids" like he did during his presentation on the same topic at CNET's Louisville office a couple of weeks ago.

Get more information on PCN on their website.
Busted Tees' lastest design

Busted Tees has just released a new shirt that is perfect for both Giants fans who want to rub it in *and* Pats fans, like myself, who want to show their pride in an 18-1 season.

I pre-ordered mine today for $14.99. Shirts will ship on February 13th.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.