This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
Wednesday, November 25, 2009
My interview about Twitter in Columbus Monthly
Dec 2009 Columbus MontlyIt has been quite a week for the sMoRTy71 media juggernaut. First, the interview I did with Lindsey Miller about Yammer for was published on Monday. Now, the interview I did with Noah Blundo for Columbus Monthly's December 2009 issue is out in print.

Noah interviewed several people around town, including Christina Christian from the Mid-Ohio Food Bank and Debra Jasper and Betsy Hubbard from the Kiplinger Program for Public Affairs Journalism at The Ohio State University, to get a perspective on using Twitter as a business tool.

I shared what we've learned over the past 16 months of using Twitter for Nationwide.

The article isn't available online (and I haven't actually seen a paper copy of it). A colleague scanned it so that I could check it out. You can check out the B&W scanned copy here. If you have a physical copy of the magazine, you can find the story on pages 65 and 66.

While I'm not a big fan of having my photo taken, I am glad that they left my stuffed tribute to Sheldon J. Plankton in the shot :)
Monday, November 23, 2009
Talking Yammer with
Nationwide Yammer article

I spoke with Lindsey Miller from last week. She was interesting in hearing about how we're using Yammer at Nationwide. Check out her article where she highlights 4 tips for getting started with Yammer.
Friday, November 20, 2009
I'm lovin' Pogoplug
PogoplugGot my hands on a first-generation Pogoplug this week and wanted to share my first impressions.

First of all, if you're not familiar with Pogoplug, it is best described as a magical little box that allows you to share just about any USB hard drive over the internet. It does all of this for around $100.

Because I have way too many PCs and servers in my house with photos, video, music on them, I wanted to set up a common backup location for all of them while making all of that shared data available anywhere.

I'm using my Pogoplug to share my Drobo, which has 2TB of redundant storage, "in the cloud."

Set up was really simple. Plug the Pogoplug into a wall outlet (it looks like a big power adapter) then connect it via a USB cable to your hard drive and an ethernet cable to your router or switch. The final step is logging into the Pogoplug website to activate your device and create a web account to access your data through your browser.

Now, I can use a program like Sync Toy 2.1 from Microsoft to backup all my important files from each of my PCs to the Drobo over the network. Very handy.

It also allows me to stream music or other content to any internet-connected PC or mobile device (it has an app for iPhone). I've been using it all week to stream music to my laptop at the office.

One of my favorite features is being able to map the Pogoplug drive in Windows so you can just drag and drop files like you would with a local drive.

A second-generation Pogoplug has just been released. In addition to updating the look of the hardware, it will also add 3 more USB port so you can connect multiple USB hard drives. It retails for $129.
Wednesday, November 18, 2009
Articles in the 2009 TechRepublic Geek Gift Guide
TechRepublic has published its annual Geek Gift Guide for 2009. As most of you know, I worked on the TR site for 9 years, so I was happy to contribute a couple of articles to this year's Guide.

I took a look at current generation game consoles as well as The Beatles: Rock Band game.

There are over 25 gifts reviewed, so check it out if you have a nerdlinger like me on your holiday shopping list.
Wednesday, November 11, 2009
Credibility Conversation event recap
LinkedIn expert and all-around good guy Lewis Howes and I spent the morning outside Cleveland kicking off the Credibility Conversation series.

Lewis Howes, me, Ed Skimin
Lewis Howes, me and Ed Skimin. Photo from David Richard Photography

Ed Skimin and his brother Mike organized the event to bring social media thought leaders to share tips and case studies with community and business leaders in Lorain County.

Lewis kicked things off with a session on LinkedIn. He did a great job of drawing the audience in with a story from his days as an athlete competing in the decathlon. From there, he shared some tips for getting started (and being successful) with LinkedIn.

Rockin' the mic
Photo from David Richard Photography

I followed Lewis with a session on using Twitter for business. I went over the process we used at Nationwide to get started with Twitter as well as a case study of how we used Twitter successfully to support our NASCAR Nationwide Series sponsorship.

Although we prepared our presentations separately, we ended up having a nice balance of personal and professional uses for social media.

Tom Wanek will be presenting at the December 9th event. The Credibility Conversation series closes with Chris Brogan on January 13th.

Find out more about the series at the Credibility Conversation website.

David Richard Photography captured some great photos of today's event.
Monday, November 9, 2009
My video interview with Chip Midnight
Chip Midnight, one of my Nationwide colleagues, was participating in the Digital Media Creator Camp over at Ohio State last week. One of the class assignments was to capture something interesting on a Flip cam.

Not being able to find anything more interesting, Chip asked if he could learn a bit more about our social media strategy at Nationwide. He also was able to capture the origins of the sMoRTy71 username. Such an inspiring story. You'll need to watch all the way to the end to see that.

Social Media at Nationwide from Atomic Ned on Vimeo.

Chip, who shares a love of hair metal, also interviewed former White Lion and current Megadeth bassist James Lomenzo last week. Check that out here.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.