This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
Friday, September 28, 2007
Revealistic - first logoI came up with an idea for a new web service earlier this week. As with Profilactic, the hardest part was coming up with a domain name that was relevant to the idea *and* was kind of interesting. I had a list of about 50 different names before "Revealistic" finally came to me. Fortunately, it was available.

I am now working on comps and basic logo designs. I hope to have basic splash page and description up by the end of next week.
Wednesday, September 26, 2007
"Lady... step inside my Hyundai"
Today is our wedding anniversary, so I decided to buy Amy a new minivan as part of her anniversary present. Her current van, a 2002 Dodge Caravan Sport, has been a real turd. Just past the 75K mile mark (when the warranty ended), it started to fall apart: transmission control module died, windshield washer squirting thingee died, passenger side window motor died. This in addition to other odds and ends that had gone wrong prior to that.

Instead of sinking more money into it, we decided to look around for a new(er) van. We wanted something that seated 7 (like the Caravan), had a good safety rating and had a better warranty. After doing some research and a test drive, Amy decided that she liked the Hyundai Entourage the best (I've never really been crazy about the idea of buying a Hyundai; however, I do love the show "Entourage," so it works for me).


We were able to find a 2007 with just over 12K miles on it in Findlay, OH (about 200 miles away). The price was ridiculously good and it still has the remainder of the 5 year bumper-to-bumper warranty, the 10 year powertrain warranty *and* 10 year roadside assistance.

We are using CarMax to sell Amy's van. She took it there yesterday and, in about 20 minutes, she had a written offer to buy the van (even if she didn't buy a van there).

So later this week, we will make the trip up to Findlay to pick up Amy's new whip.

BTW, bonus points for anyone who can identify the song that I quoted in the title of this post.
Monday, September 24, 2007
FFL Week 3: Blue Bombers 114, Profilactics 74
Well, this season may be a total loss. I've fallen to 0-3 after a loss to the perennial cellar-dwellers The Blue Bombers.

I only had 3 players reach double digits. Plus, I lost 2 starters (Jake Delhomme and Cadillac Williams) to injury mid-game.

Next week, I play the 1-2 Woodlawn Woodchucks. It's a must-win for The Profilactics.
Thursday, September 20, 2007
Louisville Tech Enterpreneur Meetup
I attended the monthly Louisville Tech Entrepreneur Meetup last night at Molly Malone's. There was a nice mix of people that I knew from previous events (Rob May, Todd Earwood, Scott Drake, Joe Wheeler) and people I hadn't gotten the chance to meet (Aaron Marshall of DBS, the guys from and Michelle Jones of Consuming Louisville.

Topics ranged from Twitter (we had a couple of haters in the house) to blog platforms to dealing with designers to funding to tonight's Louisville Uncorked.

It was good to hear what others in the area are working on. I'll definitely be attending again next month.
Tuesday, September 18, 2007
FFL Week 2: KillDozer 133, The Profilactics 103
Another loss this week in Fantasy Football; however, this one isn't so bad considering I broke the 100 point mark. While I hate losing, I feel like 100 points is a pretty respectable total.

Of course, a couple of coaching mishaps prevented me from making a game out of it. I trusted Drew Brees (again) and he disappointed with 15 points (after 1 point last week). Jake Delhomme was on my bench and put up 29 points for the second straight week. Laurence Maroney isn't working out very well either. He put up 7 points while Cadillac Williams put up 18 points... from my bench. So that's 25 points that I could have had (although it still wouldn't have been enough to get the win).

Next week, I face another lowly 0-2 team, The Blue Bombers. The Bombers have been starting Rex Grossman the past couple of weeks. If they do that again this week, I will go ahead and guarantee the win :)
Wednesday, September 12, 2007
We'll miss you, Squeakers
Just about 30 minutes ago, Mahlon found that his guinea pig Squeakers had passed away in his cage.

We had Squeakers for almost 4 years. Mahlon took great care of him and loved him very much.

Super Squeakers!
Mahlon made a cape for Squeakers last summer and transformed him into "Super Squeakers."

Luckily, Mira and Miles had already gone to sleep. We're going to have to break the news to them in the morning.

We're going to have a little funeral service for him tomorrow night.
Tuesday, September 11, 2007
FFL Week 1: SSC 115, The Profilactics 64
OK, the first game of the Fantasy Football season didn't go well for me. I was pounded by Erik Eckel's ScatteredSmotheredCovered squad 115-64.

My week was pretty much over on Thursday night when my starting QB, Drew Brees, put up 1 point. Things only went downhill after that. Only 3 of my starters scored in double figures: Edgerrin James, TJ Houshmandzadeh and the Bears defense. And 2 players were injured: Terry Glenn and Cadillac Williams.

The only thing worse that losing was the fact that my team scored *just* enough to beat out the lowest scoring team of the week by 2 points. That means I don't get first pick from the waiver wire on Wednesday.

It looks like it is going to be a long season. Of course, I lost my first game last year and went on to play in the FFL Super Bowl (but I had a lot more talent on last year's team).
Thursday, September 6, 2007
The iPhone price cut was brilliant
Much of the talk around the office today has been about the iPhone price drop. Early adopters are upset. Everyone else is having a nice chuckle at their expense.

However, the price cut is actually much more interesting (and clever) than it appears on the surface.

Sure, dropping the price of the iPhone by 33% only 68 days after release is going to upset people who shelled out $600 for one. However, it was worth it (especially now that Apple gets to swoop in a play the you-complained-we-listened card that they had up their sleeve all along). What the price cut (and the surrounding media attention) did was get a lot more people to think that $399 is a good price for a cellphone.

You can walk into any cell provider's store, sign a contract and get a free phone. You can even get a pretty good one if you're willing to pay $100-$200. However, Apple was able to convince those who thought $599 was insane for a phone that $399 is a bargain by putting all of the emphasis on the discount.

Damn, that's good stuff...

[UPDATE: PBS' Robert X. Cringely agrees with me about the motivation and the strategy behind Apple's price cut. Thanks to Todd Earwood for pointing me to his article.
Guess the iPhone's price *does* matter
Ah, you gotta love the iPhone early adopters. Just 2 months ago, blogs and Twitter posts were filled with praise for the iPhone (Heck, I even wrote one). It was said to be worth every penny because it was one of the greatest devices ever made. And let's not forget the real diehards who camped out for days to be one of the first to own one.

Well, according to NPR, that tune is quickly changing with yesterday's announcement of a $200 price cut on the iPhone . NPR reports that Apple has been flooded with angry calls and e-mails from the early adopters wanting $200 back.

This is really funny considering all of the post-launch justifications people made about the price of the device and the fact that they camped out for it. Plus, let's not forget that Apple does this ALL THE TIME. How can they be surprised? The 5.5G iPods and the Intel iMacs immediately come to mind.

So, if you see an iPhone owner over the next couple of days, give them a hug, especially this one who posted to TUAW:

"I feel totally screwed... Especially as a 4gb user.

My love affair with Apple is officially over. Screwed on a G4... Screwed on a G5... Screwed on an Intel iMac. I actually feel a little less screwed on the desktops as that's expected. But, such a drastic reduction in price and making a version completely obsolete in 2 months of purchase? Ridiculous and sick from a consumer perspective.

[UPDATE:] Apple has responded with a $100 store credit for iPhone customers who purchased before the price cut was announced.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.