This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Tuesday, March 8, 2011
#3 SXSWi moment: Gary V's wine party (2009)
What do you get when you cram Gary Vaynerchuk, hundreds of social media folks and dozens of bottles of wine into the outdoor patio of a gay dance club on a Sunday night in Austin, TX? Turns out, you get a hell of a good time.

Gary Vaynerchuk handing out wine
Gary handing out wine

Rumors had been circulating all day that Gary was planning to have a flash mob-style party *somewhere* in Austin. The original plan was to host it at Cedar Street. But after 10 or 15 minutes of handing out wine, the party was shut down (since there was already another event being hosted there).

Gary Vaynerchuk and me
Gary and me

Gary and team quickly regrouped and moved the party across the street to Rain. After making our way past some dudes in Speedos dancing, we found ourselves in an outdoor patio area at the back of the bar.

Christine Major, Pete Cashmore, Daniel Ha and Aaron Strout
Christine Major, Pete Cashmore, Daniel Ha and Aaron Strout

Within 30 minutes, the place was absolutely nuts. We were crammed in shoulder-to-shoulder and Gary was passing wine and wristbands back through the crowd which included Pete Cashmore, Robert Scoble, Chris Heuer, Scott Monty, Todd Earwood, Jim Storer, Aaron Strout and many, many others.

Todd Earwood, Scott Monty and me
Todd Earwood, Scott Monty and me

After the party at Rain ended, a group of 8 or 9 of us ended going with Gary to the Pure Volume event down the street. Unfortunately, they were at capacity and couldn't let anyone else in. I left the group at around 3am as Gary and crew started organizing a tweetup in the Hilton lobby.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.