This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
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Tuesday, March 1, 2011
#10 SXSWi moment: Make your own party (2008)
The first person I ran into at SXSWi 2008 was Eric Marcoullier. He and I had known each other online for a while, but had never met in person. We chatted for a few minutes and planned to connect later in the evening.

Fast forward a few hours later. I was waiting in line at Six Lounge for the Mix at Six party with Jason Falls and the Louisville crew. The line was ridiculously long and we were, literally, at the very end.

Next thing you know, Eric and his crew rolls up to the end of the line and, like us, determines the long line just isn't going to work. He suggests that we find an empty bar and tweet out the location to our friends (which was new and novel in 2008).

The Playas Club
Bostjon Spetic, Scott Monty, Eric Marcoullier and Chris Heuer -- photo by Jason Falls

We ended up just down the block at Cedar Street. There was a band playing outside and absolutely no one inside. So, the 10 of us started tweeting about this great party we were hoping to have and we waited.

More of our meet up
Photo by Jason Falls

Within 15 or 30 minutes, the bar had gone from completely deserted to pretty happening. Because we each shared with our own networks, there were plenty of folks that didn't know each other, so plenty of mingling ensued.

Jim, Kristie, Chris and Me
Photo by Jason Falls despite Jason being in the photo. He's magical.

Attendees included Chris Heuer, Kristie Wells, a pre-Ford Scott Monty, Krista Neher, Steve Hall and Jim Long.

That impromptu party got the whole week started and I found myself hanging out with many of the same group the rest of SXSWi 2008.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.