This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Thursday, September 30, 2004
Viral marketing experiment
I've been watching my site traffic pretty regularly since I launched it back in May. For whatever reason, unique visitors, sessions and pageviews continue to double (and sometimes quadruple) from month to month.

While I can try to infer some things from the referrers and other data, it is difficult to determine exactly who is visiting my site. So I decided to do a little viral marketing experiment last night.

Using the little flickr component that I added to the right column of the page, I planted a goofy photo of myself wearing pink sunglasses, a red cape and a Buzz Lightyear hat. My bet was that I would see that photo show up around the office at some point today.

Well, the work day is barely 2 hours old and they are everywhere. I've seen them sitting on printers, pinned up in people's cubicles. I've also had people stop by and mention the photo. Mission accomplished.

Now if I could just figure out how to get people to give me money (instead of ridicule) with this newfound viral marketing knowledge.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.