Tuesday, February 15, 2005
Macrovision's silly RipGuard DVD
News.com is reporting that Macrovision, the maker of copy-protection technology, is claiming that they have developed new technology (called "RipGuard DVD") that will prevent much of the DVD copying going on today.
What's so funny about their approach is that Macrovision is just trying to thwart DVD copying software instead of creating a new encryption system. And the article admits that the new technology doesn't work on all apps.
Can Hollywood really be naive enough to buy into this "system?" After all, if your current DVD ripping app is affected by RipGuard DVD, you can simply download one that isn't. Inconvenience disguised as copy protection. Brilliant!
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News.com is reporting that Macrovision, the maker of copy-protection technology, is claiming that they have developed new technology (called "RipGuard DVD") that will prevent much of the DVD copying going on today.
What's so funny about their approach is that Macrovision is just trying to thwart DVD copying software instead of creating a new encryption system. And the article admits that the new technology doesn't work on all apps.
Can Hollywood really be naive enough to buy into this "system?" After all, if your current DVD ripping app is affected by RipGuard DVD, you can simply download one that isn't. Inconvenience disguised as copy protection. Brilliant!
¶
7:50 AM
About Shawn Morton
Married father of (soon to be) 5, director of mobile, social & emerging media at Nationwide Insurance, consumer electronics enthusiast, hair metal aficionado. View more on LinkedIn.
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