UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Friday, June 25, 2004
BMW & iPod
I saw this commercial last night and, as much as I hate to praise Apple for anything, this is pretty damn cool. It allows you to integrate an iPod with the car stereo of the BMW (and even control the iPod with the stereo controls on the BMW's steering wheel).
I've been waiting for someone to take this approach for a while now. Automakers have been struggling with how to add audio/video gear to cars considering the long development cycle of new models (i.e. much of the technology is out of date by the time the first one rolls off the line).
This approach by Apple and BMW makes much more sense. Basically, just give the car a standard interface (maybe USB2 or Firewire) and allow the user to jack in whatever type of a/v product they may have. Maybe Microsoft will steal the idea and make a similar product that I would be willing to buy.
More From BMW
More from Apple
I saw this commercial last night and, as much as I hate to praise Apple for anything, this is pretty damn cool. It allows you to integrate an iPod with the car stereo of the BMW (and even control the iPod with the stereo controls on the BMW's steering wheel).
I've been waiting for someone to take this approach for a while now. Automakers have been struggling with how to add audio/video gear to cars considering the long development cycle of new models (i.e. much of the technology is out of date by the time the first one rolls off the line).
This approach by Apple and BMW makes much more sense. Basically, just give the car a standard interface (maybe USB2 or Firewire) and allow the user to jack in whatever type of a/v product they may have. Maybe Microsoft will steal the idea and make a similar product that I would be willing to buy.
More From BMW
More from Apple
¶
2:12 PM
About Shawn Morton
Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.
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