sMoRTy71.com: BMW & iPod

Friday, June 25, 2004

I saw this commercial last night and, as much as I hate to praise Apple for anything, this is pretty damn cool. It allows you to integrate an iPod with the car stereo of the BMW (and even control the iPod with the stereo controls on the BMW's steering wheel).

I've been waiting for someone to take this approach for a while now. Automakers have been struggling with how to add audio/video gear to cars considering the long development cycle of new models (i.e. much of the technology is out of date by the time the first one rolls off the line).

This approach by Apple and BMW makes much more sense. Basically, just give the car a standard interface (maybe USB2 or Firewire) and allow the user to jack in whatever type of a/v product they may have. Maybe Microsoft will steal the idea and make a similar product that I would be willing to buy.

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¶ 2:12 PM

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About Shawn Morton

Married father of (soon to be) 5, director of mobile, social & emerging media at Nationwide Insurance, consumer electronics enthusiast, hair metal aficionado. View more on LinkedIn.