UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Wednesday, July 7, 2004
RFID & Extra Future Store
WIRED.com has a really good article on RFID and its implementation at the Extra Future Store in Rheinberg, Germany. Many privacy advocates (probably the same ones who hate Gmail) claim that Big Brother will be able to something evil with the data from RFID. I, on the other hand, think it will be a huge step forward for retailers and consumers.
The RFID tags at the Extra Super Store help customers locate items, allow the store to keep track of inventory in real-time and allow for instanteous checkout (no need to unload items from the cart or scan a debit card). Sweet.
WIRED.com has a really good article on RFID and its implementation at the Extra Future Store in Rheinberg, Germany. Many privacy advocates (probably the same ones who hate Gmail) claim that Big Brother will be able to something evil with the data from RFID. I, on the other hand, think it will be a huge step forward for retailers and consumers.
The RFID tags at the Extra Super Store help customers locate items, allow the store to keep track of inventory in real-time and allow for instanteous checkout (no need to unload items from the cart or scan a debit card). Sweet.
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10:01 AM
About Shawn Morton
Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.
Recent Blog Posts
Joe Schmo 2, episode 4
Home Depot lifts the apron
8 minutes of Halo 2
Topless protesters
Congress v. video games (again)
Did Google Steal Orkut Code?
The Cure: Album by album
"Purple Rain" at 20
Retro electronics
PlayStation2 Estate?
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