This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Monday, October 18, 2004
More about I Love Bees
While the novelty of the whole I Love Bees viral marketing thing for Halo 2 wore off for me several weeks ago, some people continue to take it a little more seriously.

WIRED is reporting that many people are treating the ILBs "game" as an entirely separate experience from Halo 2 with some people braving Hurricane Ivan to answer a damn payphone.

I know that some people think playing video games is sort of dorky; however, this whole ILB thing reminds me too much of the ultra-dorkiness of flash mobs.

I don't mind if the ILB fans have their fun by running around and answering payphones in Iowa, but don't tarnish the good name of Halo 2 fans by lumping us in with flash mobs.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.