This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Monday, January 24, 2005
IceRocket's RSS Builder
IceRocket, the very Googlesque browser which counts Mark Cuban as an investor, has launched an RSS service called RSS Builder.

Although it took me a minute to figure out what the point was (and I'm still not 100% sure), I think I know what they're offering. RSS Builder allows you to create a custom RSS feed item by item and then publish it to your website.

So, you could add that item you saw on Slashdot, then something you saw on Engadget and something else you saw on sMoRTy71. RSS Builder will generate a new feed that allows you to serve us those random items in your own feed.

While it is cool that they are offering a free service, it makes me wonder why you wouldn't just create a del.icio.us account and use the RSS feed that comes along with that to accomplish the same thing. Seems like that would be easier to do. However, if you are one of those people that prefers to do things the hard way, then RSS Builder beats the crap out of del.icio.us.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.