This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Thursday, May 19, 2005
More user-hostile DRM from the MPAA
When will the MPAA and the RIAA learn that hating your customers will never payoff for them? The latest in the long line of user-hostile measures involves a UCLA researcher who is trying to develop a biometric, RFID-based DRM system.

According to this WIRED article, the system, which luckily seems doomed to fail, will require a user to enter a password or scan their fingerprint (seriously!) in order to watch a DVD that they purchased (that they purchased!).

The article doesn't say for sure; however, I would be willing to bet that the MPAA is underwriting this guy's research.

Instead of treating every customer like a criminal, maybe the movie industry should adjust their business model to meet customer needs. Hmm. There's a thought.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.