This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Thursday, March 15, 2007
Rise of the Netflix Hackers
The WIRED article on Netflix for which I was interviewed was published this morning. I think it turned out very well.

Here is my section:

Shawn Morton, a 36-year-old product development manager from Louisville, said he began looking for a way to get movies faster after noticing that titles showing long wait times in his queue were shipping immediately to coworkers with trial memberships. He discovered that removing all movies from his queue except those with an expected "long" or "very long" ship time caused the DVDs that remained to ship immediately. His technique was widely adopted in the Netflix hacking community, though with mixed reports of success. And like many Netflix hacks, the trick stopped working about two weeks after it became public.

"I wasn't trying to harm Netflix with any of this," Morton says in his e-mail interview. "I was simply trying to demonstrate that there are limits to the company's 'unlimited' service."

Here is the full article.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.