This is what Shawn Morton would look like if he had been made of LEGO sMoRTy71.com -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Friday, February 12, 2010
Meet The World's Greatest Spokesperson in the World
Tonight, we are launching a new ad campaign for Nationwide Insurance featuring The World's Greatest Spokesperson in the World. The new :60 spot will air during the opening ceremonies of the Olympics.

Me with the WGS

In addition to TV spots, we also shot a lot of supporting digital material for use on the web and in social media.

I was able to be in L.A. all last week to be a part of the digital shoot and I think it is the best work we have done since I have been at Nationwide. I took a lot of behind-the-scenes photos and video that you can check out on Flickr (including this gem below).

Hanging out on the set with Fabio

Check out the launch spot below and then head over to www.worldsgreatestspokesperson.com to see more video, connect with him on Facebook or follow his tweets.



Here is one of my favorite web-only videos:



As always, would love to hear what you all think, so please leave a comment and let us know.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.