This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Wednesday, February 10, 2010
Overcoming your fear of user-generated content

I am going to be participating in a webinar tomorrow (February 11 at 11:30am EST) with our partners from Rosetta and Bazaarvoice. It is titled "Overcoming Your Fear of User- Generated Content: A Webcast for Highly-Regulated Industries (catchy, huh?)."

Here is the description:
"Consumers want to hear from others like them when they shop for insurance, banking, healthcare—just like they shop for everything else. How do you conquer corporate fear, consumer privacy, and liability concerns to give them what they really want?

This webcast gets to the heart of these concerns and how Nationwide Insurance tackled these issues—and won big with consumers.

I will be joined by Adam Cohen, Partner and Social Media Lead at Rosetta, Marc Ostryniec, Vice President of Financial Services Division at Bazaarvoice, and Sue McManus, Leader of Direct and Customer Solutions at Nationwide.

Learn more about the webinar here.

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.