This is what Shawn Morton would look like if he had been made of LEGO -- the personal website of Shawn Morton
UPDATE: This blog has been retired as of August 2011. See this post for more information or connect with me on Twitter.
Monday, April 24, 2006
Just read Tom Coates' latest blog post where he describes how he and a colleague (Simon Willison) came to coin the term "pokemonetisation." According to the whiteboard drawing in his post, it is defined this way: "To make money appealling to the stupid human instinct to collect dumb things."

Of course, one reader quickly pointed out that eBay has been on to this idea for years: "You've just summarized eBay's core revenue stream in one word."

Now, I just need to start working this term into meetings...

About Shawn Morton

Married father of 6; VP of Social Media at JPMorgan Chase; gluten-free; gadget enthusiast; hair metal aficionado; #Movember man View more on LinkedIn.